Americans are very into Christmas. We really love celebrating this time of year!
In 2013, consumers in the U.S. spent about $730 during the holiday season, for a grand total of about
when all is said and done between gifts, entertaining, traveling and decorating.
To put that number in perspective, the annual GDP of the country of Colombia in 2013 was $602 billion,
. The annual GDP of Tanzania, a country with a population comparable to that of Colombia (about 50 million) was about $85 billion.
For another level of perspective, in 2012 the
that it would take about $535 billion to provide access to clean water and adequate sanitation across the globe.
This means that just one year of our holiday spending would cover this cost.Completely.Clean water for all.Done.
So we spend a lot on Christmas.
These numbers can be disheartening in that they represent a staggering amount of money spent on material possessions in a world full of real material needs.
But what if we decided to do things differently and what if in doing that we engaged with our friends, family, churches to do the same?What if we could turn the staggering truth of Christmas spending into a staggering collective gift instead?
What if people, and by people I mean me, I mean you, bought fewer gifts? Or even one less gift?
If I, for example, decided this year not to purchase one $25 toy my daughters - what is the potential of my $25 gift? Or, for that matter, ten or a hundred or a thousand foregone gifts of $25?
Approximately three-quarters of the 300 million people in the U.S. are over 18 – 225,000,000 people and 77% of the U.S. adult population identifies as Christian.
Let’s keep going with the math - 77% of that number is 173,250,000.
One more equation - If all of the Christians in the U.S. decided to reduce their gift purchases by one, and instead donated that $25, we could give more than $4.3 billion just this Christmas to alleviating poverty around the world.
This is the power of collective giving, the power of choosing one small change ourselves and working to multiply that change by engaging with our communities and encouraging them to make those choices too.
Merry Christmas!
If you are looking for a great place to donate that forgone $25 gift Living Water International is an amazing organization that works to
help communities create sustainable water, sanitation, hygiene, and Christian witness programs in partnership with local churches.
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